Fitness club members leave because their expectations are not met

Posted on February 7, 2012 by Celeste

Fitenss survey result say members leave because their expectations are not met

This year so far 12,810 members across Australia and New Zealand have responded to the survey. Some interesting results are emerging. The Australian & New Zealand Fitness Industry Survey run by Ezypay, is the go-to place for fitness club member’s thoughts feelings and perceptions. It is now 5 years old and is the largest of its kind in the world.

Twenty percent (20%) of members have told us that they leave their fitness club because the club never met their expectation. What expectation are we creating when a new member joins? That they will look amazing, feel amazing, lose weight, build muscle etc. Something is going wrong here because one in five people who join a club have an expectation that is not met.

If you could impact any percentage of these people by helping them have a reasonable expectation of their membership or their exercise outcomes then you will stop members from leaving. Meet their expectations, create reasonable expectations or manage their unreasonable expectations and you will lose less members.

The survey is still open for members to respond. If you would like to receive the full report, then help us by sending the link to your members. For more information contact Simon Hall, Marketing Manager, Ezypay simon.hall@ezypay.com.au.

About Ezypay

Ezypay is an outsourced direct debit service provider dedicated to offering a payment collection system that assists businesses in the regulation of their cash flow and revenue without the hassle of managing members’ bills.

With close links to the fitness industry Ezypay offer small to medium growth business of all types an easy online payment collection options at www.ezypay.com.au

Fitness clubs ignore a member’s motivation to get fit

Posted on February 2, 2012 by Celeste

Australian & New Zealand fitness Industry Survey results

Fitness clubs ignore a member’s motivation to get fit

Members are telling us that the biggest influencer on them to go to the gym on a daily basis is their own self-motivation (43%). Again it is their self-motivation that is the biggest influencer on their long term commitment to keep coming back (39%). What then are clubs doing to impact a member’s self-motivation?

According to over 12,000 members – not much if anything. The fitness test or a personal training session does not help the member increase or exercise that self-motivation which is driving their attendance. What if anything are you doing in your club to help your member’s with their self-motivation to exercise?

About Ezypay

With close links to the fitness industry Ezypay offer small to medium growth business of all types an easy online payment collection options at www.ezypay.com.au.

31 Day Cash Flow Challenge Day #29 – Collect Bad Debts ASAP

Posted on January 29, 2012 by Guest Blogger

Collect Bad Debts ASAP

Guest blogger – Rohen Burton, Chief Financial Officer, Fit n Fast

This might be obvious but try to collect bad debts / failed payments as soon as possible. And always target the low hanging fruit first. The highest collection rate for failed payments is immediate and then the rate of collection falls for every day that goes by.

Follow the 31 day Cash Flow Challenge here and on Facebook.

31 Day Cash Flow Challenge Day #24 – Regularly complete an expense audit

Posted on January 24, 2012 by Guest Blogger

Regularly complete an expense audit

Guest blogger – Roxana Olivares, Director Programs, Newcastle University Sport

We all work in extremely busy and demanding industries. It is easy to get caught up in the day to day and let your business continue running the same it always has. This means regular expenses just keep on getting paid, no questions asked. Here are a couple of examples that can save you some money. Why pay for things you no longer need? These savings have contributed to a more positive bottom line and of course cash flow.

Did you know that by shaving one hour per week off your rosters can attribute to a saving of approximately $1000 per year? Make sure you are regularly checking your rosters in line with your business needs. It may help to have some targets for the different periods throughout the year. Our business is broken up into peak, off peak and shoulder periods. This is a quick reminder to check rolling rosters and reduce hours here and there when not needed.

Do you really need all your phone lines? After a recent audit we identified two phone lines we were paying for that were used for old eftpos terminals. No longer requiring these phone lines and cancelling them from our contract has meant a saving of over $1500 per year!

Follow the 31 day Cash Flow Challenge here and on Facebook