Fitness club members leave because their expectations are not met
This year so far 12,810 members across Australia and New Zealand have responded to the survey. Some interesting results are emerging. The Australian & New Zealand Fitness Industry Survey run by Ezypay, is the go-to place for fitness club member’s thoughts feelings and perceptions. It is now 5 years old and is the largest of its kind in the world.
Twenty percent (20%) of members have told us that they leave their fitness club because the club never met their expectation. What expectation are we creating when a new member joins? That they will look amazing, feel amazing, lose weight, build muscle etc. Something is going wrong here because one in five people who join a club have an expectation that is not met.
If you could impact any percentage of these people by helping them have a reasonable expectation of their membership or their exercise outcomes then you will stop members from leaving. Meet their expectations, create reasonable expectations or manage their unreasonable expectations and you will lose less members.
The survey is still open for members to respond. If you would like to receive the full report, then help us by sending the link to your members. For more information contact Simon Hall, Marketing Manager, Ezypay simon.hall@ezypay.com.au.
About Ezypay
Ezypay is an outsourced direct debit service provider dedicated to offering a payment collection system that assists businesses in the regulation of their cash flow and revenue without the hassle of managing members’ bills.
With close links to the fitness industry Ezypay offer small to medium growth business of all types an easy online payment collection options at www.ezypay.com.au
At Ezypay we are constantly reviewing our systems and listening to your feedback about improving our billing services.
