Through this month of February we have focused on different ways for you to create engaging customer experiences.  Research showes that if you deliver amazing customer expereinces you will have your customers for longer and generate more revenue your business.

Late last year we launched a pre-debit SMS notification service.  We offered this service to our clients in an attempt to help them have the very highest collection rate they could achieve.

How does this help? Customers receive a SMS reminder prior to payments being debited to ensure they have funds in their account so the debit doesn’t fail. Many customers just forget to have money in their account, so their payment fails and they have to pay failed payment fees.

SMS gets greater cut through in customer communication than emails.  Why?  Simply because we get less of them!  Last year we did a survey to find out how many SMS people receive each day.  We found the majority of respondents receive lower than 6 SMS each day.  How many emails do you receive?  Here’s betting that it’s a lot more than 6.

Around half of our clients have taken up this service on behalf of their customers and are finding that their collection rates have improved.  In addition they are receiving very postiive feedback from their customers on the notificaiton because they see it as an additional service provided to them which helps them to remember to pay their debit.

Are you offering this service to your customers?  How are you finding it?