In a serviced based industry which is all about the thoughts, feelings and perceptions of the your club members, it is critical that each and every system, process and business tool you use needs to be member centric.
Members centric mem·ber/ˈmembər/
Noun: An individual belonging to a group such as a society or team: “a drama club member”. An animal or plant belonging to a taxonomic group: “a member of the lily family”. cen·tric/ˈsentrik/
Gym clean and tidy – check, changing room clean – Check, machines working – check, staff arrived – check… lets open the doors for another fun day at the Gym!
But you know as the gym manager that this is just the start of a long day managing the membership payments of your members. From not enough contact or payment information, missing paper work, missed payments or unaccounted for money in your account.
Here are 5 things to look out for when managing your membership payments.
Social media – fun place to be right? Not much value for businesses? Personally I am not sure about that but it seems like everyone has a Facebook presence and maybe even a LinkedIn profile or Twitter account. However if you do are you really making the most of these channels to create memorable customer experiences?
I have found these 6 links on how to create memorable customer experiences using social media. Enjoy!
| Social Customer Experinces - Mashable |
| 7 Ways to create memorable custoemr experineces with social media - Slideshare |
| Using Mistakes to Make Memorable Moments for Your Business – The Social Customer |
| Twitter can be Human - Orange Envelopes |
| How Sainsburys customer service goes viral – Blog to your drop |
| Zappos – WOW Customer Service - Myra Golden Media |
I really like the first link. Can you see yourself using the tips in your business?
I recently found this great article with 7 Ways to Create a Memorable Customer Experience with Social Media. They are really simple, but easy to follow steps that everyone can do in their business. I know we are all time poor so I thought that I would break it down into a step by step guide.
Step 1: Give Your Customers a Place to Talk
Step 2: Integrate Social Media into your Customer Service
Step 3: Activate Your Existing Customer Base
Step 6 – Create Compelling Content
Here is the seventh step in the series – Step 7: Stand Out From the Crowd
Humanise the interaction to stand out from the crowd. So you can provide a real go to place for fans. Have a look at a couple of Facebook pages like Havianas, Zappos, and Bubble O’ Bill Ice Cream to see the fun that they are having.
Have you seen some great examples of this?
Here is the link to the full article http://mashable.com/2011/11/03/social-customer-experience/
Creat Compelling Content
I recently found this great article with 7 Ways to Create a Memorable Customer Experience with Social Media. They are really simple, but easy to follow steps that everyone can do in their business. I know we are all time poor so I thought that I would break it down into a step by step guide.
Step 1: Give Your Customers a Place to Talk
Step 2: Integrate Social Media into your Customer Service
Step 3: Activate Your Existing Customer Base
Here is the sixth step in the series – Step 6: Create Compelling Content
I have noticed lately that more and more people are creating content. However when I see the title and think “Cool – I am really interested in this topic” I open it, read it and then realise that the content wasn’t really about the title. Great title but not really compelling content. I feel a little like I have been tricked.
Anyway compelling content must:
Where are you finding compelling content from at the moment?
Here is the link to the full article http://mashable.com/2011/11/03/social-customer-experience/