Creat Compelling Content
I recently found this great article with 7 Ways to Create a Memorable Customer Experience with Social Media. They are really simple, but easy to follow steps that everyone can do in their business. I know we are all time poor so I thought that I would break it down into a step by step guide.
Step 1: Give Your Customers a Place to Talk
Step 2: Integrate Social Media into your Customer Service
Step 3: Activate Your Existing Customer Base
Step 4 – Be Proactive
Step 5 – Reward Influencers
Here is the sixth step in the series – Step 6: Create Compelling Content
I have noticed lately that more and more people are creating content. However when I see the title and think “Cool – I am really interested in this topic” I open it, read it and then realise that the content wasn’t really about the title. Great title but not really compelling content. I feel a little like I have been tricked.
Anyway compelling content must:
- Be relevant
- Title and content should be aligned
- Make a connection back to your business
- Be useful
Where are you finding compelling content from at the moment?
Here is the link to the full article http://mashable.com/2011/11/03/social-customer-experience/