Fitness club members leave because their expectations are not met

Posted on February 7, 2012 by Celeste

Fitenss survey result say members leave because their expectations are not met

This year so far 12,810 members across Australia and New Zealand have responded to the survey. Some interesting results are emerging. The Australian & New Zealand Fitness Industry Survey run by Ezypay, is the go-to place for fitness club member’s thoughts feelings and perceptions. It is now 5 years old and is the largest of its kind in the world.

Twenty percent (20%) of members have told us that they leave their fitness club because the club never met their expectation. What expectation are we creating when a new member joins? That they will look amazing, feel amazing, lose weight, build muscle etc. Something is going wrong here because one in five people who join a club have an expectation that is not met.

If you could impact any percentage of these people by helping them have a reasonable expectation of their membership or their exercise outcomes then you will stop members from leaving. Meet their expectations, create reasonable expectations or manage their unreasonable expectations and you will lose less members.

The survey is still open for members to respond. If you would like to receive the full report, then help us by sending the link to your members. For more information contact Simon Hall, Marketing Manager, Ezypay simon.hall@ezypay.com.au.

About Ezypay

Ezypay is an outsourced direct debit service provider dedicated to offering a payment collection system that assists businesses in the regulation of their cash flow and revenue without the hassle of managing members’ bills.

With close links to the fitness industry Ezypay offer small to medium growth business of all types an easy online payment collection options at www.ezypay.com.au

Fitness clubs ignore a member’s motivation to get fit

Posted on February 2, 2012 by Celeste

Australian & New Zealand fitness Industry Survey results

Fitness clubs ignore a member’s motivation to get fit

Members are telling us that the biggest influencer on them to go to the gym on a daily basis is their own self-motivation (43%). Again it is their self-motivation that is the biggest influencer on their long term commitment to keep coming back (39%). What then are clubs doing to impact a member’s self-motivation?

According to over 12,000 members – not much if anything. The fitness test or a personal training session does not help the member increase or exercise that self-motivation which is driving their attendance. What if anything are you doing in your club to help your member’s with their self-motivation to exercise?

About Ezypay

With close links to the fitness industry Ezypay offer small to medium growth business of all types an easy online payment collection options at www.ezypay.com.au.

31 Day Cash Flow Challenge Day #26 – Understand the impact of payment cycles on your business

Posted on January 26, 2012 by Guest Blogger

Understand the impact of payment cycles on your business

Guest blogger – Rohen Burton, Chief Financial Officer, Fit n Fast

Cash flow projections are most commonly prepared monthly, however not all payment cycles are monthly. For example:

Billing might be weekly or fortnightly
Wages can be fortnightly and or monthly
Rent is usually paid a couple of days in advance
You may have quarterly charges

Even if you are projecting a profitable month the timing of payments, at different times during the month, may result in a cash outflow that you will need to cover.

Consider setting up an overdraft facility with the bank for these situations.

Follow the 31 day Cash Flow Challenge here and on Facebook

Fitness clubs miss Facebook opportunities

Posted on January 24, 2012 by Celeste

Ezypay's fitness survey provides clubs with valuable social media information

Fitness clubs miss Facebook opportunites

The Australian & New Zealand Fitness Industry Survey run by Ezypay, is the go to place for fitness club member’s thoughts feelings and perceptions. It is now 5 years old and is the largest of its kind in the world.

This year so far over 12,500 members across Australia and New Zealand have responded to the survey. Some interesting results are emerging.

The survey has found that 73% of respondents had an active Facebook account. However 51% of all respondents did NOT know their club had a Facebook page. That is one out of every two members do not know about your club’s Facebook page. This means that many fitness clubs are missing the opportunity to connect with members on Facebook.

The survey also found that 39% of members found the phone calls from their club annoying because they weren’t relevant or in their preferred communication channel. Making an outbound call to a member costs a lot more than connecting with them on Facebook. Hubspot.com recently reported for people with Facebook accounts 1 out of every 8 minutes on the internet is spent on Facebook. What are you doing in your club to use this free marketing tool to connect with your members?

The survey is still open for members to respond to until the end of January 2012. If you would like to receive the full report, then help us by sending the link to your members. For more information contact Simon Hall, Marketing Manager, Ezypay simon.hall@ezypay.com.au.

About Ezypay
Ezypay is an outsourced direct debit service provider dedicated to offering a payment collection system that assists businesses in the regulation of their cash flow and revenue without the hassle of managing members’ bills.
With close links to the fitness industry Ezypay offer small to medium growth business of all types an easy online payment collection options at www.ezypay.com.au.