
Are you addicted to lump sum revenue?
Are you addicted to lump sum revenue? – Guest blogger Justin Tamsett – Active Management
By definition an addict is someone who is abnormally tolerant to and dependent on something that is psychologically or physically habit-forming. It may even be an abnormally high craving. For many health club owners and personal trainers they become addicted to cash!
Pre-paid memberships and multi-pack PT sessions are cocaine for a fitness business. You get a massive high as you watch the cash come in. And you become addicted to this cash, as your spending more often than not reflects the amount of cash you have. So to top up the bank account, you run another offer to gain more cash. The more you get the more you spend the more you need more! Sounds like a drug.
For long term sustainability in business we need cash flow and not cash injections. Grow your weekly, fortnightly or monthly direct debits with a strategic plan and you will not require injections. Remain disciplined and focused by setting daily, weekly and monthly targets to hit in regard to debit growth. If you want to improve any number in business (in this example we are talking direct debits), you need to know what that number currently is and what you want to get it to. Then every decision you make in business, ask yourself “Will they help or hinder me changing my debit number?” If it is the latter re-think the decision. And of course, when you do shift the number positively, celebrate your success, as we do with all goal setting.
Follow the 31 day Cash Flow Challenge here and on Facebook.