Fitness clubs ignore a member’s motivation to get fit
This year so far 12,810 members across Australia and New Zealand have responded to the survey. Some interesting results are emerging. The Australian & New Zealand Fitness Industry Survey run by Ezypay, is the go-to place for fitness club member’s thoughts feelings and perceptions. It is now 5 years old and is the largest of its kind in the world.
Members are telling us that the biggest influencer on them to go to the gym on a daily basis is their own self-motivation (43%). Again it is their self-motivation that is the biggest influencer on their long term commitment to keep coming back (39%). What then are clubs doing to impact a member’s self-motivation?
According to over 12,000 members – not much if anything. The fitness test or a personal training session does not help the member increase or exercise that self-motivation which is driving their attendance. What if anything are you doing in your club to help your member’s with their self-motivation to exercise?
The survey is still open for members to respond. If you would like to receive the full report, then help us by sending the link to your members. For more information contact Simon Hall, Marketing Manager, Ezypay simon.hall@ezypay.com.au.
About Ezypay
Ezypay is an outsourced direct debit service provider dedicated to offering a payment collection system that assists businesses in the regulation of their cash flow and revenue without the hassle of managing members’ bills.
With close links to the fitness industry Ezypay offer small to medium growth business of all types an easy online payment collection options at www.ezypay.com.au.
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