by Celeste on September 2, 2010
Not to miss out on the fun (Jonny was sick last week) he decided to have his very own Orange Nation Day. That’s why we call him the conductor of the orange bus. Here is the proof…
Jonny goes all orange
the conductor is home
Trent Brown (Ezypay CEO) are you missing your clothes?
Trent we can see you
For more photos of Orange Nation Day at Ezypay visit our flickr page
by Celeste on September 1, 2010
Si Hall, (Ezypay’s Marketing Manager) and myself were invited to present at the Aquatic and Recreation Victoria conference last week.
We talked about the Top 10 Consumer Trends in the Aquatics and Recreating Industry in 2010. The full trend report is part of the Australian Fitness Industry Survey (AFIS) and can be found at www.fitnesssurvey.com.au.
In our presentation we focused on:
- Nowism
- Lights, camera, action
- Mass mingling
There are loads of examples of what other rec centres are doing in this area. Here is our presentation…
Aquatics and Recreation Victoria Conference
Presentation Notes
Friday 27 August 2010, 11.25 – 12.25
Presented by Simon Hall, Marketing Manager, Ezypay and
Celeste Kirby-Brown, Sales and Marketing Director, Ezypay
1. Introduce who we are
- Celeste Kirby-Brown
- Simon Hall
- Who is Ezypay?
- The Australian Fitness Industry Survey
2. Introduce the session
- The Top 10 Consumers Trends Impacting the Aquatics and Recreation Industry in 2010 (www.fitnesssurvey.com.au )
- We will focus on 3 trends only and give you real life examples
- Moving a lot between the slides and website examples
- Focus on Engagement = sharing, discussing and reading
3. Who is in the session?
- Centre manager / Swimming manager / Recreation leaders / Fitness / contract managers
- Fan page / twitter / YouTube channel / LinkedIn Group
- Winners interviewed here
4. Trend: Nowism
- It’s all about what’s happening right now (live) and is part of the drive for (relevant) information
- Self service
- Getting feedback
- Members research your facility online
- Everyone wants to know where you are what you think and who are sharing your information with
- News and information pushed to you
Examples
- Firstly we are going to look at 2 facilities that are signing up people online
- Recreation and swim school examples
- Fan Pages/ twitter examples
- Real time alert and feedback
- Google alerts – find out the conversations about your facility
- You need a goggle – gmail account
- Click on “Goggle account setting” (top right of home page)
- under My Product click “alerts”
- Enter the search word or word – centre name, key product word.
- Email will be sent to you when that search word appears.
Summary
- You don’t have much time as everyone else is talking about your right now
- Keep your community up-to-date… now…
- Use Goggle Alerts to check on the conversations about you
5. Trend: Lights Camera Action
- Everyone is a director because everyone has a phone
- YouTube is the second largest search engine in the world
- You don’t have to spend money on editing equipment or software – use your computer’s tools or upload straight to YouTube
Examples
- CKB at the airport this morning
- Video at the beginning of the presso
- Video instruction
- Testimonial – here is one from Mingara One Aquatic centre of the year
- Rec / swim example video lessons
- Upload to YouTube with privacy settings to private and add in the specific person email address
Summary
- Take advantage of the great tool available to us and start you movie making career
- Make them short, entertaining and relevant
- No need for too much editing
6. Trend: Mass Mingling
- Whoever predicted that online tools would create social isolation was so wrong.
- Mass mingling is where “…technology is driving people to connect and meet up with others in the ‘real world’.”[1]
- “Twitter 100 million+ users, with 50 million tweets sent each day.
- Facebook nearing 500 million users. The average user has 130 friends, spends 55 minutes a day on the site and receives three “event invitations” to real-life gatherings every month (in December 2009, the company stated that 3.5 million events were created every month).
- LinkedIn over 65 million members. A new member joins LinkedIn approximately every second.
Examples
- Lance Armstrong – group ride from a twitter invite
-
- Facebook Fan pages, twitter, foursquare
- Increase your community through incentives, or special offers
- Increase your community by advertising your fan page
- Search twitter and Facebook for local connection with local keywords
- Create some buzz… challenges, best video, post links, comments, common goals to bring them all together
Summary
- You may not have a draw card like Lance Armstrong but you may have a celebrity member who you may be able to get involved but in communities that are already half establish via a membership, squad or class it may be the star instructor or centre managers that becomes the draw card
- Use discussions
- Blogs
- Events and challenges
- Foursquare loyalty programs
- Live meet up-events
7. Other Trends in the Report
The other trends in the report which are worthy of a mention;
- Personalisation
- The end of cables
- Golden oldies
- Mini-mes
- Low-Tech
Embedded Generosity
- Eco -Easy
To view the full reports go to www.fitnesssurvey.com.au
8. Conclusion
[1] http://trendwatching.com/trends/massmingling/
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